Lytro-graphs

I’m sure some of you have seen the latest announcement by Lytro: they’re coming up with version 2 of their “light field” camera (well, version 10.0 if you believe the PR hacks).
There’s going to be the usual battle, flinging names like “gadget” and “game-changer” around (it gets serious when someone says “paradigm-shift”).
I don’t really have an opinion for now. It looks interesting from a physics perspective. This light-field thing sure is fun, and I kind of like the images they have on their website.
My problem is from an artistic perspective. I don’t see how we’re going to view these images, how we are going to visualize them, to consume them.
In film, the contract between the artist and the spectator is that you devote a period of time to a narrative, and the artist controls the pace.
In photography, the contract is similar, but the spectator controls the pace of viewing. It’s up to the photographer to guide the eye through composition, light etc … but he can only do so indirectly.
All examples I’ve seen of Lytro-graphs (whatever the accepted term is, I like this one) break that contract. Either they are not much more than animated GIFs, where the focus-change or pseudo 3D movement grates against the path of my eye in the picture, or I need to interact to “animate” the picture, which disrupts my relation to the image.
To me, this is the greatest obstacle to these images becoming “game-changers” in the near future: I simply don’t think there’s a market for them.

Of course, that kind of statement can become claim chowder very quickly, and I’d happily be proven wrong. But for now, I really don’t see how.

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