Massive change is possible – just look at what IBM is doing.

The old and crusty IBM is retooling itself – they’ve hired 1300 designers who’re helping their business become more relevant to the modern world. And it works.I see two lessons here:

  • vision from the top drives a company forward:
    IBM is a behemoth. This plan was 4 years in the making. It was relentlessly pursued by the C Suite. It’s not “skunk works” stealth – its above board Big Hairy Audacious Goals
  • don’t be blinded by your business:
    That one’s tougher. They purposely set aside 105 years of nerdiness to embrace the “customer experience” ethos. I’ve worked at a retail company, and the mindset is that we already knew our customers, so we didn’t need to rethink our ways of dealing with them. It’s wrong.

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