The old and crusty IBM is retooling itself – they’ve hired 1300 designers who’re helping their business become more relevant to the modern world. And it works.I see two lessons here:
- vision from the top drives a company forward:
IBM is a behemoth. This plan was 4 years in the making. It was relentlessly pursued by the C Suite. It’s not “skunk works” stealth – its above board Big Hairy Audacious Goals
- don’t be blinded by your business:
That one’s tougher. They purposely set aside 105 years of nerdiness to embrace the “customer experience” ethos. I’ve worked at a retail company, and the mindset is that we already knew our customers, so we didn’t need to rethink our ways of dealing with them. It’s wrong.